Isvaari carefully curates and offers you divine gifts from Mother Nature that are a distinct produce of India. These products are sustainably grown and sourced, ensuring that farmers get the just rewards for their toils. Isvaari Brings You Malabar’s Fairtrade Golden Turmeric Powder. Turmeric is a flowering plant, Curcuma longa of the ginger family, Zingiberaceae, the roots of which are used in cooking. It contains a yellow-colored chemical called curcumin, which is often used to color foods and cosmetics. Turmeric ‘HALDI’ powder has been in use since antiquity for its anti-inflammatory (painkiller), carminative, anti-flatulent and anti-microbial properties. It is very rich source of many essential vitamins such (vitamin B6) even rich in calcium, iron, potassium, manganese, copper, zinc, and magnesium. Turmeric is commonly used for conditions involving pain and inflammation, such as osteoarthritis. It is also used for hay fever, high cholesterol and itching. Turmeric powder has a warm, bitter, black pepper–like flavor and earthy, mustard-like aroma. Turmeric has been used in Asia for centuries and is a major part of Ayurveda, Siddha medicine, traditional Chinese medicine. Most turmeric is used in the form of rhizome powder to impart a golden yellow color. It is used in many products such as canned beverages, baked products, dairy products, ice cream, yogurt, yellow cakes, orange juice, biscuits, popcorn color, cereals, sauces, and gelatin. It is a principal ingredient in curry powders. Isvaari Golden Turmeric powder adds colour and flavour to Indian curries, vegetable and meat dishes. It is used in curry powders, as a safe colour in mustards, butter and cheese. Turmeric powder also provides relief from a dry cough.